Q3 technologies provided adwords services to an online home decor store, which gave the organization an opportunity to showcase their web presence and generate business leads.

Q3's global sourcing model gives the maximum benefit to customers in terms of cost savings, improved quality, access to highly talented professionals, flexibility of operations and reduced time to market.

Company Profile

The Client is a premier online home decor store. Their large selections of products are made with top of the line materials such as marble, pewter, and brass.

Challenge

Q3’s goal was to get them a better search engine placement for a larger number of popular keywords. Since the website utilizes an online dynamic shopping cart, incorporating content for the product pages was an important requirement to achieve better ranking. One of the biggest challenges was using the correct terminology related to fixtures and accessories. Another big challenge was to list and achieve a better ROI by getting effective users and maximizing sales by spending little amount and keeping low CPC. The Client had asked us to run their campaign into Google and the Google Placement Directory.

Ongoing challenges included:

• Obtaining a better ROI
• Getting a good quality Score
• Having a minimum CPC
• Getting effective Users and
• Generating maximum Leads

Solution

Q3 technologies initiated a Pay-Per-Click campaign targeting the organization’s most profitable products. By using the product names as keywords and linking directly to those products, we were able to minimize the cost-per-acquisition and increase sales. By further tracking the campaign through Google's Analytics, Q3’s SEO team was able to optimize the campaign to include only the most profitable keywords for the most profitable products.

Benefits

The organization has achieved a customer acquisition cost of less than half of his average net profit per order. Q3’s Pay-Per-Click campaign led to an increase in business. Client’s customers set up user accounts as well, allowing the client to contact those customers with future offers and encouraging them to repeat their order again in the future.